Each Keller Williams Realty Office Is Independently Owned and Operated
WHAT OUR CLIENTS HAVE TO SAY
REVIEWS
“Jim went above and beyond as a real estate agent, and his marketing efforts helped us to sell the home fast for more than we ever expected.”
“We decided to list with Erik and were very pleased with his knowledge and his dedication to us as clients.”
“We had a lot of challenges during the process, but Marcus made sure everything stayed on track and together. I highly recommend him.”
“Bailey is very knowledgeable and easy to work with. He is always helpful and quick to answer any real estate related questions.”
“Mike was professional, timely in communication, and provided sound, patient advice on the sale of our home and the purchase of a new one. He's a realtor committed to providing outstanding service to his clients.”
“Anna was amazing to work with. She made me feel like I was cared for and that I matter, not as a pending
commission. She was fun, friendly,
professional and really looked out
for my interests.”
“David did an excellent job. He was pleasant to work with, knowledgeable, and quick to respond to questions.”
“I had a great experience working with my realtor Rachel Kokosenski. Rachel is very professional, attentive and personable, she made the process very smooth.”
“Working with Kurt was extremely easy and most likely I ended up with more money than if I had done it myself. The process was quick without feeling rushed too.”
“Joni was amazing to work with! She is very knowledgeable about her profession and did it with a smile! She made us feel confident throughout our whole selling and buying experience.”
SEE ALL OF OUR 715+ REVIEWS ON ZILLOW
zillow.com/profile/Mike-Smallegan
1 | WHO WE ARE
NEXT, UNIT PREPARATION
Cleaning & Staging:
Staging every single unit can be costly, so I recommend professionally cleaning each unit to ensure they are pristine. We'll stage the first unit as a "model unit" for marketing purposes, using it to set the tone for the rest. For the other units, we can utilize digital staging to showcase their potential while keeping costs manageable.
Photography & Videography:
High-quality photography and videography will be used to showcase each unit’s unique attributes. This will include detailed interior and exterior shots, drone footage, and videos highlighting the lifestyle and amenities of the surrounding neighborhood, including proximity to downtown Grand Rapids. These comprehensive visuals will be integral to our digital marketing efforts, painting a complete picture for potential buyers.
3D Walkthroughs & Floor Plans:
We’ll create interactive 3D walkthroughs and detailed floor plans for each unit, allowing potential buyers to explore the space virtually. This approach expands our reach to buyers beyond the local market, including out-of-state or international prospects.
FIRST THINGS FIRST
PRIORITIZING EXPIRATION DATES
The first units we can bring to market are Unit 329 (Robert Gracin) and Unit 341 (Kasey Blueitt), both of which have leases expiring on August 31, 2024.
Following these, Unit 325 (Ross Chapin) will be ready on September 10, 2024.
For units on month-to-month (MTM) leases, we have the flexibility to transition them according to market conditions or strategic needs, giving us an edge in timing the market.
2 | THE PROCESS
MARKETING AT A GLANCE
UNIT-SPECIFIC CAMPAIGNS
Each unit will have its own dedicated marketing campaign, including personalized photos, videos, 3D tours, and a custom landing page. This strategy ensures that every unit is presented as a unique opportunity, emphasizing its distinct value. It’s common practice in new condo complexes and new construction developments to stage and market just one model unit, with consumers often seeing photos of a different unit than the one in the address. By tailoring the marketing for each unit, we can effectively showcase the best features of each individual property, setting it apart in the market.
WEBSITE DEVELOPMENT
I will develop a comprehensive website for the entire condo complex. This site will include all pertinent information about the condo association, amenities, local attractions, and specific details for each unit. Each unit will have its own dedicated page to make it easy for buyers to find everything they need.
3 | THE PROCESS
EXTENDED MARKET REACH
When you list your home with Smallegan Real Estate, a Keller Williams affiliated agency, you'll benefit from our innovative marketing strategies, including real estate listing syndication. We'll syndicate your property listing across multiple online platforms, reaching a wider audience and increasing the visibility of your home. This means more potential buyers, faster sales, and higher sale prices. Our experienced team will work with you to create a personalized marketing plan that showcases the unique features of your home and generates interest from qualified buyers. We'll provide you with the support and guidance you need throughout the entire process, making the home selling process as stress-free as possible. At Smallegan Real Estate, we're committed to helping you get the most money for your home and sell it quickly.
REAL EXPERIENCE REAL EXPERTISE
EXCLUSIVE MARKETING DATABASE
The Smallegan Real Estate Team leverages cutting-edge marketing tools to find the perfect buyers for your home. Our sophisticated database technology helps us identify qualified prospects and connect them with desirable properties so you get one step closer to finding a successful match. Our cutting-edge marketing database tool allows us to equip you with a comprehensive pre-listing report when we first meet, so that all the pertinent details about how best to market your home online and find qualified buyers for you.
4 | THE PROCESS
SOCIAL MEDIA CAMPAIGNS THAT DRIVE RESULTS
I will launch a robust social media marketing campaign across platforms such as YouTube, Instagram, TikTok, LinkedIn, and Facebook. These campaigns will include content tailored to each platform, such as video walkthroughs and targeted ads. We will follow up with every single lead that comes through this method to set up a showing tour for the potential buyer, maximizing our opportunities to convert interest into sales.
BEST-IN-CLASS PROMOTIONAL ASSETS
SMART TARGETED MARKETING
Our team will craft a comprehensive marketing strategy to showcase your property in the best possible light and reach the largest pool of interested buyers. Our expertise and involvement in the real estate industry will allow us to connect your property with top agents and buyer specialists, guaranteeing maximum exposure and driving excitement. From beautifully designed fliers to lead-optimized landing pages, custom booklets, paid media and more, we'll use a mix of both print and digital tools to achieve the highest sale price for your home.
5 | THE PROCESS
REVERSE PROSPECTING
FLOOR PLANS
I will implement a reverse prospecting strategy, reaching out directly to agents representing buyers interested in similar properties. We’ll provide them with all necessary marketing materials and offer opportunities to co-host private showings or open houses.
Our team offers a comprehensive marketing approach to sell your home, including a floor plan that will captivate prospective buyers. A floor plan not only enhances the visual appeal of your home, but also provides buyers with a clear understanding of the layout and flow of the space. Our team uses a range of marketing tactics, from printed materials to digital photo galleries, to showcase your home in the best possible light and attract highly qualified buyers.
MORE POTENTIAL BUYERS
IT'S IN THE DETAILS
EYE-CATCHING YARD SIGNS
BUYER & BROKER OPEN HOUSES
I will host exclusive broker open houses designed to generate significant buzz within the real estate community. These events will be strategically timed to create early momentum, allowing brokers to preview the units and share the opportunity with their clients. Following these, we will conduct multiple public open houses to attract potential buyers directly. These open houses will be scheduled at various times, including weekends and evenings, to accommodate different schedules and maximize attendance. This comprehensive approach ensures that we reach a wide and diverse audience, driving interest and creating a competitive environment for your units.
Make your property stand out with our professional signage and fliers. Despite the rise of online real estate advertising, many buyers still prefer to find their dream home by simply exploring the neighborhood. Our custom signs and property brochures will market your home 24/7 and capture the attention of qualified buyers actively searching in your area. Get the maximum exposure for your property with the Smallegan Real Estate Team.
7 | THE PROCESS
6 | THE PROCESS
FLOOR PLANS
Our team offers a comprehensive marketing approach to sell your home, including a floor plan that will captivate prospective buyers. A floor plan not only enhances the visual appeal of your home, but also provides buyers with a clear understanding of the layout and flow of the space. Our team uses a range of marketing tactics, from printed materials to digital photo galleries, to showcase your home in the best possible light and attract highly qualified buyers.
IT'S IN THE DETAILS
EYE-CATCHING YARD SIGNS
Make your property stand out with our professional signage and fliers. Despite the rise of online real estate advertising, many buyers still prefer to find their dream home by simply exploring the neighborhood. Our custom signs and property brochures will market your home 24/7 and capture the attention of qualified buyers actively searching in your area. Get the maximum exposure for your property with the Smallegan Real Estate Team.
7 | THE PROCESS
HIGHEST LISTING PRICE
LEAST
COMPETENT
AGENT
HIGHEST LISTING PRICE
LEAST COMPETENT
AGENT
Market Value
Sold Price
MOBILE SCHEDULING APP
Another benefit to choosing our team to help you sell your home is access to an innovative mobile scheduling app. With it, you’re in complete control of when open houses and showings occur. All it takes is a tap of a finger to confirm or decline appointments as requests come in. You’re also able to set up these appointments, straight from a text message. We also contact the agents of each potential buyer that walks through your home and request feedback. You’re able to view this feedback right from the app learn more about the features that are catching the eyes of potential buyers!
Starting Price
Time
Selling a home for the desired price can be difficult if it lingers on multiple competitive markets. Buyers inevitably become cautious and ask how long an offering's been available- as
If we were to price your home at what we know is fair market value, we are only going to appeal to the top third of the pyramid. The higher the price goes, the smaller the pool of buyers becomes.
Market Value
Sold Price
Starting Price
Time
days pass, its value drops in their eyes. That is why pricing correctly to begin with is essential; one misstep can set you up for failure down the proverbial 'Stair Step of Price.'
With some strategic pricing, you can ensure a successful sale. By setting the selling price at an attractive level that appeals to interested buyers and encouraging competition through a “bidding war” for your home, you are more likely to achieve your desired sales result without delaying or sacrificing value in the process.
With some strategic pricing, you can ensure a successful sale. By setting the selling price at an attractive level that appeals to interested buyers and encouraging competition through a “bidding war” for your home, you are more likely to achieve your desired sales result without delaying or sacrificing value in the process.
Units
Time
Setting the Right Price is the Key
Agents often strive to win a listing by reassuring sellers of their home's value. Unfortunately, this can lead to the arduous task of negotiating drastic price reductions in order for buyers to take notice.
Market Value
% of Buyers
Selling a home for the desired price can be difficult if it lingers on multiple competitive markets. Buyers inevitably become cautious and ask how long an offering's been available- as days pass, its value drops in their eyes. That is why pricing correctly to begin with is essential; one misstep can set you up for failure down the proverbial 'Stair Step of Price.'
Units
SETTING THE RIGHT PRICE IS THE KEY
Agents often strive to win a listing by reassuring sellers of their home's value. Unfortunately, this can lead to the arduous task of negotiating drastic price reductions in order for buyers to take notice.
PEACE OF MIND
TECH ENABLED LOCK BOXES
Your property is protected with Smallegan Real Estate. We use SentriLock, an advanced door locking system with Bluetooth® connectivity, one-day codes, and homeowner controls. With complete access logs, you can be confident that your property is secure while still being accessible to potential buyers. Contact us today to learn more about our advanced security measures.
Market Value
If we were to price your home at what we know is fair market value, we are only going to appeal to the top third of the pyramid. The higher the price goes, the smaller the pool of buyers becomes.
% of Buyers
Time
9 | THE PROCESS
9 | THE PROCESS
8 | THE PROCESS
FINANCING STRATEGY
Non-Warrantable Condo Financing
ONGOING MARKETING AND SALES STRATEGY
As these condos will initially be non-warrantable, it's crucial to partner with a lender who specializes in non-warrantable condo financing. I have strong relationships with top lenders in the local market and will personally meet with and select the best fit for this particular development. This partnership will be highlighted in our marketing materials, ensuring that potential buyers are pre-qualified, and the path to closing is as smooth and efficient as possible. My connections and experience in the market will allow us to offer financing options that can expedite the sales process and make the units more attractive to a broader range of buyers.
Continuous Engagement:
HIGHEST LISTING PRICE
LEAST COMPETENT
AGENT
I will maintain regular engagement with potential buyers through a variety of channels, including email newsletters, social media updates, and fresh content on the dedicated condo website. On social media, I will provide frequent updates that not only showcase new listings and upcoming open houses but also share behind-the- scenes content, neighborhood highlights, and real-time market insights. These updates will include engaging posts, stories, and videos across platforms like Instagram, Facebook, LinkedIn, and TikTok, designed to keep your development top of mind for prospective buyers. By sharing tips on buying condos, local lifestyle features, and success stories from current buyers, we’ll create a dynamic online presence that continually attracts and retains interest. This consistent and interactive approach ensures that we are always reaching out to potential buyers, keeping them informed, engaged, and ready to take the next step.
Starting Price
Market Value
Sold Price
Ongoing Marketing and Sales Strategy
Selling a home for the desired price can be difficult if it lingers on multiple competitive markets. Buyers inevitably become cautious and ask how long an offering's been available- as
- Continuous Engagement:
- I will maintain regular engagement with potential buyers through a variety of channels, including email newsletters, social media updates, and fresh content on the dedicated condo website. On social media, I will provide frequent updates that not only showcase new listings and upcoming open houses but also share behind-the-scenes content, neighborhood highlights, and real-time market insights. These updates will include engaging posts, stories, and videos across platforms like Instagram, Facebook, LinkedIn, and TikTok, designed to keep your development top of mind for prospective buyers. By sharing tips on buying condos, local lifestyle features, and success stories from current buyers, we’ll create a dynamic online presence that continually attracts and retains interest. This consistent and interactive approach ensures that we are always reaching out to potential buyers, keeping them informed, engaged, and ready to take the next step.
- Collaborations and Events:
- We can explore organizing local events at the condo complex to attract interest and create additional opportunities to showcase the units. Potential options include art exhibitions, food truck nights, or community workshops, which can draw people to the development and build a sense of community. These events could serve as informal open houses, allowing potential buyers to experience the lifestyle the complex offers while also giving us a chance to highlight the available units. We can discuss which of these options might be the best fit for your development and target audience.
- Feedback Loop:
- After each unit sale, I will gather detailed feedback from buyers and agents to refine the marketing strategy for subsequent units. This continuous improvement approach will help us adapt to buyer preferences and market conditions.
Units
Feedback Loop:
Time
days pass, its value drops in their eyes. That is why pricing correctly to begin with is essential; one misstep can set you up for failure down the proverbial 'Stair Step of Price.'
Collaborations and Events:
Time
We can explore organizing local events at the condo complex to attract interest and create additional opportunities to showcase the units. Potential options include art exhibitions, food truck nights, or community workshops, which can draw people to the development and build a sense of community. These events could serve as informal open houses, allowing potential buyers to experience the lifestyle the complex offers while also giving us a chance to highlight the available units. We can discuss which of these options might be the best fit for your development and target audience.
With some strategic pricing, you can ensure a successful sale. By setting the selling price at an attractive level that appeals to interested buyers and encouraging competition through a “bidding war” for your home, you are more likely to achieve your desired sales result without delaying or sacrificing value in the process.
After each unit sale, I will gather detailed feedback from buyers and agents to refine the marketing strategy for subsequent units. This continuous improvement approach will help us adapt to buyer preferences and market conditions.
9 | THE PROCESS
SETTING THE RIGHT PRICE IS THE KEY
Agents often strive to win a listing by reassuring sellers of their home's value. Unfortunately, this can lead to the arduous task of negotiating drastic price reductions in order for buyers to take notice.
FINANCING STRATEGY
NON-WARRANTABLE CONDO FINANCING
As these condos will initially be non-warrantable, it's crucial to partner with a lender who specializes in non-warrantable condo financing. I have strong relationships with top lenders in the local market and will personally meet with and select the best fit for this particular development. This partnership will be highlighted in our marketing materials, ensuring that potential buyers are pre-qualified, and the path to closing is as smooth and efficient as possible. My connections and experience in the market will allow us to offer financing options that can expedite the sales process and make the units more attractive to a broader range of buyers.
Market Value
If we were to price your home at what we know is fair market value, we are only going to appeal to the top third of the pyramid. The higher the price goes, the smaller the pool of buyers becomes.
% of Buyers
10 | THE PROCESS
10 | THE PROCESS
FINANCING STRATEGY
NON-WARRANTABLE CONDO FINANCING
WHAT WE BRING TO THE TABLE
ONGOING MARKETING AND SALES STRATEGY
Continuous Engagement:
11+
years in business
1235+
clients served
419
repeat clients (34%)
252
Clients helped in 2023
I will maintain regular engagement with potential buyers through a variety of channels, including email newsletters, social media updates, and fresh content on the dedicated condo website. On social media, I will provide frequent updates that not only showcase new listings and upcoming open houses but also share behind-the- scenes content, neighborhood highlights, and real-time market insights. These updates will include engaging posts, stories, and videos across platforms like Instagram, Facebook, LinkedIn, and TikTok, designed to keep your development top of mind for prospective buyers. By sharing tips on buying condos, local lifestyle features, and success stories from current buyers, we’ll create a dynamic online presence that continually attracts and retains interest. This consistent and interactive approach ensures that we are always reaching out to potential buyers, keeping them informed, engaged, and ready to take the next step.
As these condos will initially be non-warrantable, it's crucial to partner with a lender who specializes in non-warrantable condo financing. I have strong relationships with top lenders in the local market and will personally meet with and select the best fit for this particular development. This partnership will be highlighted in our marketing materials, ensuring that potential buyers are pre-qualified, and the path to closing is as smooth and efficient as possible. My connections and experience in the market will allow us to offer financing options that can expedite the sales process and make the units more attractive to a broader range of buyers.
MIKE SMALLEGAN
CEO
(616) 275-5938
mike@smalleganrealestate.com
Smallegan Real Estate was named one of America's Best by RealTrends and Tom Ferry International, ranking in the top 1.5% of real estate professionals nationwide and number 1 in West Michigan for 2023.
YOUR SALES TEAM
Collaborations and Events:
We can explore organizing local events at the condo complex to attract interest and create additional opportunities to showcase the units. Potential options include art exhibitions, food truck nights, or community workshops, which can draw people to the development and build a sense of community. These events could serve as informal open houses, allowing potential buyers to experience the lifestyle the complex offers while also giving us a chance to highlight the available units. We can discuss which of these options might be the best fit for your development and target audience.
JIM HOCKING
Agent
(616) 369-9207 jim@smalleganrealestate.com
SARAH VANWINGEN
Director of Sales
(616) 275-5863 svanwingen@smalleganrealestate.com
Feedback Loop:
JEREMY CLARK
After each unit sale, I will gather detailed feedback from buyers and agents to refine the marketing strategy for subsequent units. This continuous improvement approach will help us adapt to buyer preferences and market conditions.
Marketing Director
DEVON HAMELINK
(616) 523-3607 jeremy@smalleganrealestate.com
Transaction Coordinator
(616) 208-5290 devon@smalleganrealestate.com
10 | WHO WE ARE
10 | THE PROCESS
YOUR SALES TEAM
MIKE SMALLEGAN
CEO (616) 275-5938 mike@smalleganrealestate.com
SARAH VANWINGEN
Director of Sales (616) 275-5863
svanwingen@smalleganrealestate.com
JIM HOCKING
Agent (616) 369-9207
jim@smalleganrealestate.com
DEVON HAMELINK
Transaction Coordinator (616) 208-5290
devon@smalleganrealestate.com
JEREMY CLARK
Marketing Director (616) 523-3607
jeremy@smalleganrealestate.com
WHAT WE BRING TO THE TABLE
11+
YEARS IN BUSINESS
1235+
419
CLIENTS SERVED
REPEAT CLIENTS (34%)
252
CLIENTS HELPED IN 2023
Smallegan Real Estate was named one of America's Best by RealTrends and Tom Ferry International, ranking in the top 1.5% of real estate professionals nationwide and number 1 in West Michigan for 2023.
11 | WHO WE ARE
THE BOTTOM LINE
This comprehensive plan is designed to position your condo units at Midtown Place for maximum visibility, quick sales, and top-dollar returns. By executing this strategy, I am confident that we can exceed your expectations and achieve outstanding results in this condo conversion project.
12 | THE BOTTOM LINE
HERE'S HOW YOU CAN GET IN TOUCH WITH ME
Agent
(616) 369-9207 Jim@smalleganrealestate.com
Each Keller Williams Realty Office Is Independently Owned and Operated